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Republic
of Latvia
Cabinet
Order No. 666
Adopted 8 November 2016
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PLAN FOR IMPLEMENTATION OF THE
MASS MEDIA POLICY GUIDELINES OF LATVIA 2016-2020
TABLE OF
CONTENTS
1. Abbreviations Used
2. Summary of the Content of the Plan
3. Objective and Action Directions of the Plan
4. Characterisation of the Current Situation
5. Action Plan
6. Assessment of Impact on the State and Local Governments
Budget
1. Abbreviations Used
CC - Competition Council
ER - Enterprise Register
ERDF - European Regional Development Fund
GDP - gross domestic product
LABO - Latvian Association of Broadcasting Organisations
LAJ - Latvian Association of Journalists
LALC - Latvian Association of Large Cities
LALRG - Latvian Association of Local and Regional
Governments
LPPA - Latvian Press Publishers Association
LR - Latvian Radio
LTV - Latvian Television
LUJ - Latvian Union of Journalists
MoC - Ministry of Culture
MoEPRD - Ministry of Environmental Protection and Regional
Development
MoES - Ministry of Education and Science
MoFA - Ministry of Foreign Affairs
MoI - Ministry of the Interior
MoJ - Ministry of Justice
MoT - Ministry of Transport
MoW - Ministry of Welfare
NCE - National Centre for Education
NEMMC - National Electronic Mass Media Council
NGO - non-governmental organisation
NLL - National Library of Latvia
UNESCO - United Nations Educational, Scientific and Cultural
Organisation
UNESCO LNC - UNESCO Latvian National Commission
UoL - University of Latvia
UoL SSF - Faculty of Social Sciences of the University of
Latvia
2. Summary of the Content of the
Plan
The Plan for Implementation of the Mass Media Policy
Guidelines of Latvia 2016 - 2020 (hereinafter - the Plan) is a
medium-term policy planning document which has been developed by
the Ministry of Culture for implementation of the Mass Media
Policy Guidelines of Latvia 2016 - 2020 (hereinafter - the
Guidelines).
The objective of the Guidelines is to create favourable
conditions for the operation of mass media, ensuring and
developing mass media diversity, improving professional education
of professionals of the mass media sector, improving the quality
and responsibility of the mass media environment, promoting the
development of media literacy, and promoting mass media
environment safe for an individual and the society.
In its turn the objective of the Plan is to offer specific
action directions and measures for achieving the objective
defined in the guidelines, to determine the responsible
authorities and time limit for implementation of measures, and
also to provide indicative indication of the necessary funding
for implementation of the measures or activities provided for in
the Plan.
The abbreviations used are provided in full form in the
beginning of the Plan, it continues with the summary of the
content of the plan, the objective of the plan and action
directions are defined:
1. Diversity of mass media environment;
2. Quality and responsibility of mass media;
3. Education of professionals of mass media sector;
4. Media literacy;
5. Securitability of mass media environment.
Together with the relevant measures for implementation of the
tasks they form the largest part of the Plan (Section 5, Action
Plan) which is set out in the form of a table. The measures to be
taken, activity result and performance-based indicator,
responsible institutions and co-responsible institutions, and
also the term for execution are provided for each action
direction.
In development of the Plan a working group established by
Order No. 5.1.-1-225 of the Ministry of Culture of 17 September
2014, Regarding Establishment of the Working Group for
Development of Draft Mass Media Policy Guidelines (hereinafter -
the Working Group) in which experts of the sector from the
academic environment, representatives of public service media and
private media of Latvia, representatives of the Latvian
Information and Communications Technology Association, Latvian
Press Publishers Association, Latvian Association of Broadcasting
Organisations, Latvian Advertising Association, Latvian
Association of Journalists, Latvian Union of Journalists
participated. Also the National Electronic Mass Media Council, as
well as representatives from the State Chancellery, the Ministry
of Defence, the Ministry of the Interior, the Ministry of
Culture, the Ministry of Transport, the Ministry of Justice got
involved in the Working Group.
The mass media policy activities included in the Plan will be
organised considering the possibilities of the State budget. In
developing support measures, the State aid control norms will be
complied with.
3. Objective and Action Directions
of the Plan
The objective of the Plan is to offer specific action
directions and measures for achieving the objective defined in
the Guidelines, to determine the responsible institutions and
time limit for implementation of measures, and also to provide
indicative calculation of the necessary funding for
implementation of the activities provided for in the Plan.
In conformity with five sub-objectives referred to in the
Guidelines five action directions are defined in the Plan:
1. Diversity of mass media
environment;
2. Quality and responsibility of
mass media;
3. Education of professionals of
mass media sector;
4. Media literacy;
5. Securitability of mass media
environment.
Tasks are subjected to each of them and supplemented by one up
to four planned measures or activities for implementation of the
task of the activity. These sections are included in the form of
a table in Section 5 of the Plan.
4. Characterisation of the Current
Situation
Since the Plan is created for implementation of the
Guidelines, several Sections thereof are discussed in the
Guidelines:
▪ Characterisation of media environment of Latvia is
included in Annex to the Guidelines;
▪ Spatial perspective of the planned policy is
described in Chapter 3 of the Guidelines;
▪ Initial impact (ex-ante) assessment is
analysed in Chapter 4 of Annex to the Guidelines;
▪ Connection of the planned policy with policy planning
documents and legal acts is included in Chapter 7 of the
Guidelines.
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5. Action
Plan
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Objective of the Mass Media Policy Guidelines of
Latvia 2016-2020
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To create favourable conditions for the operation of
mass media, ensuring and developing mass media diversity,
improving professional education of professionals of the
mass media sector, improving the quality and responsibility
of the mass media environment, promoting the development of
media literacy, and promoting mass media environment safe
for an individual and the society.
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Objective of the Plan
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To offer specific action directions and measures for
achieving the objective defined in the Guidelines, to
determine the responsible authorities and time limit for
implementation of measures, and also to provide indicative
calculation of the necessary funding for implementation of
the planned measures.
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Policy result/s and performance-based indicator/s
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Policy result:
Diversity of mass media environment of Latvia retained.
Performance-based indicator: Consumption of
television programmes created in Latvia (in linear form) -
TV watching time share (share, %) increases or remains the
same (≥ 48%).
Performance-based indicator: Number of websites
created in Latvia which may be deemed mass media and which
have been included in TOP20 according to the average
audience of one day is increasing (≥6).
Performance-based indicator: The number of
national and regional TV programmes remains the same or
with a little reduction (≥17).1
Performance-based indicator: The number of
regional press remains the same or with a little reduction
(≥44).2
Performance-based indicator: The number of radio
stations which are operating in the market of mass media of
Latvia remains unchanged (4 commercial radio stations, 69
programmes, 53 of which are local radio programmes and 11 -
regional radio programmes).
Performance-based indicator: The number of
regional press in Russian remains the same or with a little
reduction (≥13).
Performance-based indicator: Distribution of
newspapers and magazines according to languages changes
only within the framework of 10% (in Latvian: ≥70% - ≤80%;
in other languages: ≥20% - ≤30%).
Performance-based indicator: The number of
national daily newspapers in Latvian and Russian remains
unchanged (3+3).
Performance-based indicator: Internal diversity
indicators of mass media have been established by the mass
media diversity research - diversity of information
sources, political pluralism in mass media, culture and
social group representation in mass media, number of
content units (and volume) which the public service media
and largest private mass media offer to disabled persons,
regarding diaspora issues, and also the proportion of
regionally and locally oriented content, the proportion of
the mass media content created by independent producers
remains unchanged or increases.3
Performance-based indicator: Public service media
funding (% of GDP) increases (up to 0.18% in 2020).
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1. Action Direction
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1. Diversity of mass media
environment
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No.
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Measure
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Activity
result
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Performance-based indicator
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Responsible institution
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Co-responsible institutions
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Term for
execution
(with accuracy up to six months)
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Funding,
EUR and its sources
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1.1. Separate the types of
State aid for public service media and private mass
media
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1.1.1.
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To assess different scenarios of leaving the advertising
market by public service media, and also a scenario, if
such leaving of the advertising market does not occur.
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The possible scenarios, benefits and possible losses in
further activities of public service media in respect of
commercial advertising market have been assessed. It will
allow for a more accurate understanding of future
projections and influence of public service media
activities in the commercial advertising market on the mass
media environment in general.
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Informative report
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MoC
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2nd half of 2016
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Within the framework of the allocated budget
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1.1.2.
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To determine in laws and regulations governing public
service remit that public service media perform public
service remit. Exclude private mass media from the range of
recipients of public service remit.
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The types of the State budget aid have been separated
for public service media and private mass media, intending
that public service remit may be implemented only by public
service media.
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Amendments to laws and regulations governing public
service remit, determining referral of the public service
remit only to public service media.
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MoC
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NEMMC
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1st half of 2018
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Within the framework of the allocated budget
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1.1.3.
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To ensure introduction of the Mass Media Support
Programmes (establishment and operation of the Mass Media
Support Fund) for promoting the creation of non-commercial,
publicly significant content in mass media regardless of
their type and platform used, concurrently ensuring
demarcation with public service remit. By determining
support for investigative, analytical and mass media
criticism genres, regional mass media as priorities.
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A support system has been established for the creation
of publicly significant content in mass media regardless of
their type and platform used, concurrently ensuring
demarcation with public service remit. By determining
support for investigative, analytical and mass media
criticism genres, regional mass media as priorities.
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Mass Media Support Programmes have been ensured.
The number of mass media projects supported4
within the framework of the Mass Media Support
Programmes5:
in 2016 - 9 projects
in 2017 - 32 projects
in 2018 - 30 projects
in 2019 - 30 projects
in 2020 - 30 projects
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MoC
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LAJ, LUJ, LABO, LPPA, NEMMC
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Starting from the 1st half of 2016
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Within the framework of the allocated budget, EUR
2016 6
2017 - 940,0007
2018 - 886,746
2019 - 886,746
Additional funds are required, EUR
2020 and hereinafter every year - 1,136,746
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1.2. To achieve fair
competition in the market of regional mass media
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1.2.1.
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To determine that informative bulletins and other
communication channels financed by local governments and
other public persons or under complete or partial control
thereof do not conduct commercial activity in the
advertising market.
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Fair competition conditions in the regional press
market.
Operation of informative bulletins and other
communication channels financed by local governments and
other public persons or under complete or partial control
thereof has been adjusted by the best practice
guidelines.
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Amendments to laws and regulations by determining that
informative bulletins and communication channels financed
by local governments and other public persons or under
complete or partial control thereof do not conduct
commercial activity in the advertising market.
For preparing proposals of the Working Group of the
Ministry of Culture for the development of normative
regulation regarding non-participation of informative
bulletins of local governments and other public persons in
the advertising market and implementation of the duty of
public informing, conclusions of the Final Report have been
included in the best practice guidelines for the creation
of informative bulletins of local governments.
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MoC
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CC, MoEPRD, MoE, LPPA, LAJ, LAA (Latvian Advertising
Association), LALC, LALRG
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2nd half of 2017
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Within the framework of the allocated budget
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1.2.2.
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To improve (including adjust) the normative regulation
in respect of the duty of local governments and other
public persons to inform the society.
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Responsibility and transparency of the duty of public
informing of local governments and other public persons are
ensured.
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Amendments to laws and regulations, by improving
(including by adjusting) the normative regulation in
respect of the duty of local governments and other public
persons to inform the society.8
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MoC
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MoEPRD, MoC, LPPA, LAJ, LALC, LALRG
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2nd half of 2017
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Within the framework of the allocated budget
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1.3. To support the
sustainability of printed press in analogue and digital
environment
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1.3.1.
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Develop a conceptual report for the State grant
programme for printed media support.
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Additional possibilities for printed media support have
been evaluated with a view to retain media diversity and
printed media of Latvia as one of the forms of the
culture.
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A conceptual report regarding the State grant programme
for printed media support.
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MoC
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LPPA
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2nd half of 2017
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Within the framework of the allocated budget
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1.4. To support the creation
of quality content in Latvian for Latvians residing
abroad
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1.4.1.
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To support the creation of publicly significant content
in diaspora mass media in Latvian (within the framework of
the Mass Media Support Programmes).
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The creation of publicly significant content in diaspora
mass media in Latvian is supported, thus retaining the link
of diaspora with Latvia and its culture.
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8 projects for the creation of publicly significant
content in diaspora mass media in Latvian have been
supported within the time period from 2017 to 2020:
in 2017 - 2 projects
in 2018 - 2 projects,
in 2019 - 2 projects,
in 2020 - 2 projects9
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MoC
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Starting from the 1st half of 2017
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Within the framework of the allocated budget, EUR
2017 - 20,00010
2018 - 20,000
2019 - 20,000
Additional funds are required, EUR
2020 and hereinafter every year - 20,000
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1.4.2.
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To support the creation of publicly significant content
for diaspora audience in mass media in Latvia (within the
framework of the Mass Media Support Programmes).
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The creation of publicly significant content for
diaspora audience in mass media in Latvia is supported,
thus retaining the link of diaspora with Latvia, its
culture, media space.
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8 projects for the creation of publicly significant
content for diaspora audience in mass media in Latvia have
been supported within the time period from 2017 to
2020:
in 2017 - 2 projects
in 2018 - 2 projects,
in 2019 - 2 projects,
in 2020 - 2 projects11
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MoC
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Starting from the 1st half of 2017
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Within the framework of the allocated budget, EUR
2017 - 20,00012
2018 - 20,000
2019 - 20,000
Additional funds are required, EUR
2020 and hereinafter every year - 20,000
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1.5. To support the creation
of content for disabled persons in mass media regardless of
their type and platform
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1.5.1.
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To support the creation of publicly significant content
for disabled persons in mass media in Latvia (within the
framework of the Mass Media Support Programmes).
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By supporting the creation of publicly significant
content for disabled persons, availability of information
will be ensured for this socially vulnerable group of the
society and the principle of equal possibilities of
disabled persons will be complied with.
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in 2017 - 2 projects
in 2018 - 2 projects,
in 2019 - 2 projects, in 2020 - 2
projects13
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MoC
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Starting form the 1st half of 2017.
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Within the framework of the allocated budget, EUR
2017 - 20,00014
2018 - 20,000
2019 - 20,000
Additional funds are required, EUR
2020 and hereinafter every year - 20,000
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1.6. To survey the level of
mass media diversity in Latvia
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1.6.1.
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To carry out a research regarding internal and external
diversity of mass media in Latvia.
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The level of mass media diversity in Latvia has been
researched (regarding sections of Chapter 4 "Policy Results
and Performance-based Indicators") in order to plan further
activities of the mass media policy and evaluate their
results.
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Study on internal and external diversity of mass media
in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020.
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MoC
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1st half of 2017
2nd half of 2020
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Within the framework of the allocated budget, EUR
2017 - 20,00015
Additional funds are required, EUR
2020 - 20,000
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Policy result/s and
performance-based indicator/s
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Policy result:
Diversity of mass media environment of Latvia retained.
Performance-based indicator: Primary and
secondary media information sources in news regarding
issues and topics of socio-political significance in
relation to 1) Riga and its vicinity; 2) remaining
territory of Latvia, and also diversity of information
sources in other genres of journalism remains unchanged or
increases in 2020.16
Performance-based indicator: Political pluralism
in mass media remains the same or increases in
2020.17
Performance-based indicator: Representation of
culture and social groups in mass media remains the same or
increases in 2020. 18
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2. Action Direction
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Quality and responsibility of
mass media
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No.
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Measure
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Activity
result
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Performance-based indicator
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Responsible institution
|
Co-responsible institutions
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Term for
execution
(with accuracy up to six months)
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Funding,
EUR and its sources
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2.1. To promote
self-organisation of mass media of Latvia for improvement
of quality and responsibility
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2.1.1.
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To develop a conceptual report for establishment of the
Mass Media Ombudsman, its composition, activity guidelines
and field.
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Preparation works for establishment of the Mass Media
Ombudsman have been carried out, agreement has been reached
in the sector regarding the composition and activity
guidelines, activity field thereof, including the case when
a public service media ombudsman is organised upon
initiative of the public service media.
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The conceptual report for establishment of the Mass
Media Ombudsman, its composition and activity
guidelines.
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MoC
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NEMMC, LAJ, LUJ, LPPA, LAA, mass media undertakings
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2nd half of 2017
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Within the framework of the allocated budget
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2.1.2.
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To support self-organising of the mass media sector for
establishment of the Mass Media Ombudsman (within the
framework of the Mass Media Support Programmes).
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A mechanism for evaluation of individual complaints
regarding professional and ethical standards of journalists
has been established.
Critical thinking of the society in respect of the mass
media content has been enhanced, mass media responsibility
has been promoted.
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The Mass Media Ombudsman has been established.
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MoC
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NEMMC, LAJ, LUJ, LPPA, LAA, mass media undertakings
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1st half of 2018
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Within the framework of the granted mass media support
programme funding, EUR
2018 - 53,25419
2019 - 53,254
Additional funds are required, EUR
2020 and hereinafter every year - 53,254
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2.1.3.
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To develop proposals for the joint code of ethics of the
media sector of Latvia.
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Proposals in order to promote agreement of the sector
(at least the most part of it) regarding joint ethical
standards have been developed thus making current this
topic in the mass media environment and raising
professional ethical standards.
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Joint principles for the joint code of ethics of the
media sector of Latvia.
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MoC
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NEMMC, LAJ, LUJ, LPPA, LAA, mass media undertakings
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2nd half of 2017
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Within the framework of the allocated budget
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Policy Result/s and
Performance-based Indicator/s
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Policy result:
Diversity of mass media environment of Latvia retained.
Performance-based indicator: Primary and
secondary mass media information sources in news regarding
issues and topics of socio-political significance in
relation to 1) Riga and its vicinity; 2) remaining
territory of Latvia, and also diversity of information
sources in other genres of journalism remains unchanged or
increases in 2020.20
Performance-based indicator: Political pluralism
in mass media remains the same or increases in
2020.21
Performance-based indicator: Representation of
culture and social groups in mass media remains the same or
increases in 2020.22
Performance-based indicator: Geographical
diversities of mass media content, including proportion of
regionally and locally oriented content, remain unchanged
or increase in 2020.23
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3. Action Direction
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3. Education of professionals
of mass media sector
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No.
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Measure
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Activity
result
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Performance-based indicator
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Responsible institution
|
Co-responsible institutions
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Term for
execution
(with accuracy up to six months)
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Funding,
EUR and its sources
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3.1. To improve the quality of
mass media and journalism studies
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3.1.1.
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To assess the possibility for the State institutions of
higher education to implement a co-operation model which
would allow:
1) to offer the same study courses for students of
different institutions of higher education by the heads of
mass media and journalism study programmes and/or
2) to create joint groups of students of journalism
study programmes of different institutions of higher
education for the acquiring specific study courses;
3) to promote co-operation projects of institutions of
higher education in mass media sector and international
co-operation programmes in the fields of mass media and
journalism.
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The possibilities for the State institutions of higher
education to implement a co-operation model by offering the
same study courses for students of different institutions
of higher education and/or ensure joint study course for
students of journalism study programmes of different
institutions of higher education have been assessed. This
is a solution how to ensure a qualitative journalism and
mass media studies under the circumstances of decreasing
number of students and in the situation with non-sufficient
number of high quality university lecturers. The
co-operation will also make it possible for the prospective
mass media professionals to thoroughly acquire specific
issues of the sector, by broadening knowledge regarding
mass media and in such aspects of journalism which are not
included in the basic study programme.
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3 joint projects in institutions of higher education
have become involved:
2018: 1
2019+2020: 2.
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MoES
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MoC
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Meeting of the Working Group - 2nd half of 2017
Joint projects:
2018-2020
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Within the framework of the allocated budget
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3.1.2.
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To promote communication of professional organisations
of mass media with makers of higher education study
programmes in mass media studies and journalism.
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The connection between professional organisations of
mass media and makers of higher education study programmes
has been enhanced by providing proposals for improvement of
education content and informing regarding the necessary
number of professionals in the mass media sector and its
structure.
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Proposals provided by representatives of professional
organisations of mass media for improvement of education
content within the framework of working meeting in which
the makers of professional organisations of mass media and
of higher education study programmes in mass media studies
and journalism participate (once a year).
Minutes of the meeting.
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MoC
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MoES
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2nd half of 2016
2nd half of 2017
2nd half of 2018
2nd half of 2019
2nd half of 2020
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Within the framework of the allocated budget
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3.1.3.
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To support innovative projects promoting interaction of
education and professional mass media environment. For
example, a discussion regarding the possibilities and
quality of mass media and apprenticeship of journalism
students.
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Innovative projects which promote interaction of
education and professional mass media environment, have
been supported thus ensuring contemporary education of good
quality and education conforming for work in the sector in
institutions of higher education in mass media and
journalism study programmes.
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4 innovative projects promoting interaction of education
and professional mass media environment have been
supported:
2017: 1
2018: 1
2019: 1
2020: 1
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MoC
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MoES
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2nd half of 2017
2nd half of 2018
2nd half of 1919
2nd half of 2020
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Within the framework of the allocated budget, EUR
2017 - 5,00024
2018 - 5,000
2019 - 5,000
Additional funds are required, EUR
2020 and hereinafter every year - 5,000
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3.2. To support lifelong
learning of mass media professionals
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3.2.1.
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To educate journalists in further education activities
organised by the Baltic Centre for Media Excellence.
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Life education of mass media professionals, growth in
quality of journalism and increase of professionals
standards have been promoted.
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At least 150 participants of activities organised by the
Baltic Centre for Media Excellence (journalists, editors,
and other mass media professionals).
At least 30 mass media editorial boards /
organisations25 the professionals of which have
participated in activities organised by the Baltic Centre
for Media Excellence.
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MoFA
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MoC
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Starting from the 1st half of 2016
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Within the framework of the budget allocated to the
MoFA
|
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3.2.2.
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To implement international co-operation programmes for
further education and raising of qualification of
journalists in co-operation with NGOs and mass media
organisations. (More detailed development of the project is
being created in a separate policy planning document).
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Life education of mass media professionals, growth in
quality of journalism and increase of professional
standards have been promoted.
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Journalists, editors, and other mass media professionals
who have participated in at least 75 trainings.
At least 15 mass media editorial boards /
organisations26 the professionals of which have
participated in further education and raising of
qualification programmes.
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MoC
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MoFA, professional NGOs, mass media and academic
organisations
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The entire period of operation of the programme
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Additional funds are required, EUR
Determined in separate policy planning documents.
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Policy Result/s and
Performance-based Indicator/s
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Policy result: Increase
in the level of media literacy in the society.
Performance-based indicator: Research results: In
2020 comparing to 2017, the level of media literacy in
children and youth audience has increased by 15%, in adult
audience - by 7%.
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4. Action Direction
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4. Media literacy
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No.
|
Measure
|
Activity
result
|
Performance-based indicator
|
Responsible institution
|
Co-responsible institutions
|
Term for
execution
(with accuracy up to six months)
|
Funding,
EUR and its sources
|
|
4.1. To survey the level of
media literacy in society
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4.1.1.
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To carry out researches regarding media literacy in
society.
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The level of media literacy has been found out in the
society of Latvia, thus allowing for more accurate planning
of measures for its improvement and assessment of the
results after the end of the planning period.
|
A research on media literacy in the society in 2017 and
an identical research in 2020 have been carried out.
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MoC
|
|
1st half of 2017
2nd half of 2020
|
Within the framework of the allocated budget, EUR
2017 - 20,00027
Additional funds are required, EUR
2020 - 20,000
|
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4.1.2.
|
To establish the UNESCO Chair on Media and Information
Literacy.
|
The knowledge obtained in researches conducted on the
level of literacy among children and youth of Latvia has
been enhanced, the interest of students regarding media
literacy has been promoted, the subject has been made
current in the society.
|
The UNESCO Chair on Media and Information Literacy has
been established.
|
MoES (UoL SSF - the project implementer)
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UNESCO LNC
|
1st half of 2016
|
Within the framework of the allocated budget
|
|
4.2. To improve the knowledge
of the society in media literacy
|
|
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4.2.1.
|
To educate users from different groups of society in
media literacy.
|
The knowledge of the society in media literacy has been
enhanced - the mass media users have been made familiar not
only with the possibilities of searching for information
but also with assessment of its content and quality.
|
The number of users of the National Library of Latvia at
the Centre for Inquiries and Information of the NLL
educated (at least 4800) in media literacy:
2017: ≥ 1100
2018: ≥1200
2019: ≥1200
2020: ≥1300
|
MoC
|
NLL, LAJ
|
Starting from the 1st half of 2017
|
Within the framework of the allocated budget, EUR
2017 -112028
|
|
4.2.2.
|
To educate mentors in media literacy for the acquisition
of media literacy outside schools.
|
Librarians educated in the subject of media literacy who
according to the research results29 are one of
the mentors who provide information regarding the Internet
and mass media to children and youth.
|
The number of librarians of public libraries educated
(at least 180) in media literacy.
2017: ≥45
2018: ≥45
2019: ≥45
2020: ≥45
|
MoC
|
NLL, UoL SSF
|
Starting from the 1st half of 2017
|
Within the framework of the allocated budget, EUR
2017 - 4,15530
2018 - 2,520
2019 - 2,520
Additional funds are required, EUR
2020 - 2,520
|
|
4.2.3.
|
To organise training for specialists of youth affairs of
local governments.
|
Local government employees educated in media literacy
who are working with the youth and within the framework of
such work can transfer the knowledge acquired to the youth
and develop the theme in further activities, for example,
to organise discussions.
|
2 seminars regarding media literacy for specialists of
youth affairs of local governments.
In total at least 140 participants who have attended
seminars regarding media literacy for specialists of youth
affairs of local governments.
2017: ≥70
2019: ≥70
|
MoC
|
MoES, UoL SSF
|
2nd half of 2017
2nd half of 2019
|
Within the framework of the allocated budget, EUR
2017 - 50031
2019 - 500
|
|
4.2.4.
|
To inform persons working in the field of youth
regarding media literacy.
|
Persons working in the field of youth and informed in
media literacy who within the framework of their work can
transfer the knowledge acquired to the youth and develop
the theme in further activities.
|
At least 50 participants of regional conference -
persons working in the field of youth who are informed
regarding media literacy within the framework of the
measure.
2016: ≥50
|
MoES
|
MoC
|
2nd half of 2016
|
Swiss-Latvian co-operation programme "Support for the
Development of Youth Initiatives in Peripheral or
Disadvantaged Regions"
|
|
4.3. To include in mass media
such content which develops media literacy
|
|
4.3.1.
|
To support the development of mass media criticism genre
in mass media (within the framework of mass media support
programmes).
|
By supporting the development of mass media criticism
genre in mass media the knowledge of the society to
perceive and assess the content and quality of mass media
critically has been promoted.
|
5% of the funding of mass media support programmes
12 mass media criticism projects in mass media have been
supported in total from 2017-2020 (each year - 3),
providing for distribution of EUR 50,000 for them according
to the project tender procedures each year.
|
MoC
|
|
Starting from the 1st half of 2017
|
Within the framework of the budget for mass media
support programmes
|
|
4.3.2.
|
To promote critical thinking of the society in respect
of perception of mass media content and assessment thereof
(critical discussion).
(Detailed layout - in a separate policy planning
document).
|
The knowledge of the society in media literacy has been
enhanced - to critically perceive and assess mass media
content, information sources, aims and purposes of the
information provider.
|
Activity results are determined on the basis of a
separate policy planning document.
|
MoC
|
|
1st half of 2018
|
Additional funds are required, EUR
Determined in separate policy planning documents.
|
|
4.4. To include media literacy
in the content of education
|
|
4.4.1.
|
To develop media literacy for children of pre-school age
and pupils of elementary school.
|
Basic knowledge of media literacy has been provided to
children of pre-school age and pupils of Grade 1-2 in the
manner appropriate for their age.
|
Audio-visual teaching aid.
|
MoC
|
MoES, NCE
|
2nd half of 2018
|
Within the framework of the allocated budget, EUR
2018 - 11,00032
|
|
4.4.2.
|
To organise events promoting media literacy and
educating in media literacy for pupils and youth, using
debate method.
|
The knowledge of pupils and youth in media literacy has
been enhanced, the theme of media literacy has been made
current in the society.
|
8 debates for pupils and youth dedicated to the theme of
media literacy (2 debates every year).
|
MoC
|
NGO, service
|
1st and 2nd half of 2017
1st and 2nd half of 2018
1st and 2nd half of 2019
1st and 2nd half of 2020
|
Within the framework of the allocated budget, EUR
2017 - 4,10033
2018 - 4,100
2019 - 4,100
Additional funds are required, EUR
2020 - 4,100
|
|
4.4.3.
|
To ensure information for youth audience regarding the
possibilities provided by the programme "Erasmus+: Youth in
Action" in respect of creation of international informal
education projects which focus on media literacy.
|
Information for youth audience regarding media literacy
and the possibility of exchange of international experience
in projects dedicated to media literacy has been
ensured.
|
5 "Erasmus+: Youth in Action" informative measures in
which information regarding media literacy (each year 1
measure) has been provided.
In total at least 150 participants of measures
(2016-2020)
2016: ≥ 30
2017: ≥30
2018: ≥30
2019: ≥30
2020: ≥30.
|
MoES Agency of International Programmes for Youth
|
MoC
|
Starting from the 2nd half of 2016
|
Within the framework of the allocated budget
|
|
4.5 To educate teachers for
teaching media literacy in educational institutions
|
|
4.5.1.
|
To organise seminars34 for teachers regarding
media literacy.
|
Teachers educated in media literacy.
|
The number of teachers educated (at least 140) in media
literacy in seminars:
2017: ≥35
2018: ≥35
2019: ≥35
2020: ≥35
|
MoC
|
NLL, UoL SSF
|
Starting from the 1st half of 2017
|
Within the framework of the allocated budget, EUR
2017 - 4,37335
2018 - 2,598
2019 - 2,598
Additional funds are required, EUR
2020 - 2,598
|
|
4.5.2.
|
To ensure cross-disciplinary (communication science and
pedagogy) exchange and transfer of experience within the
framework of Media Literacy Programme of the Mass Media
Support Fund.
|
The knowledge of the representatives of communication
science, teachers and would-be teachers, skills and
competences for teaching media literacy in education
institutions have been improved, exchange of experience has
taken place, media literacy has been made current as a
research subject.
|
Cross-disciplinary (pedagogy and communication science)
conference dedicated to media literacy.
At least 70 participants registered for the
conference.
|
MoC
|
MoES, LAJ
|
1st half of 2020
|
Additional funds are required, EUR
2020 - 7,50036
|
|
4.6. To prepare would-be
teachers for teaching media literacy in educational
institutions
|
|
4.6.1.
|
To inform regarding the possibility of obtaining
pedagogical education and experience for teaching media
literacy within the framework of study mobility of the EU
Erasmus+ programme.
|
International experience of would-be teachers and their
lecturers in teaching media literacy has been acquired.
|
At least 5 students of pedagogy who have acquired
experience in media literacy teaching abroad within the
framework of study mobility of the EU Erasmus+ programme
(2016-2020).
At least 5 representatives of academic staff who have
acquired experience in media literacy teaching abroad
within the framework of study mobility of the EU Erasmus+
programme (2016-2020).
|
Institutions of higher education which offer study
programmes for teachers
|
State Education Development Agency of the MoES
|
Starting from the 1st half of 2017
|
Within the framework of the allocated budget
|
|
4.7. To create materials for
teachers regarding media literacy issues
|
|
4.7.1.
|
To translate examples of international practice
regarding media literacy issues.
|
Understanding of teachers regarding the possibilities
and way of integrating media literacy issues in the content
of teaching.
|
Materials in the amount of ~ 350 pages in total have
been translated - samples of international practice
regarding media literacy issues.
Download statistics of the translated materials on the
website of the NCE: ≥ 15% from the number of teachers
employed in the State in the relevant year.
|
MoC
|
MoES, NCE, service
|
2nd half of 2017
|
Within the framework of the allocated budget, EUR
2017 - 6,00037
|
|
Policy Result/s and
Performance-based Indicator/s
|
Policy result:
Diversity of mass media environment of Latvia retained.
Performance-based indicator: Consumption of
television programmes created in Latvia (in linear form) -
TV watching time share (share, %) increases or remains the
same (≥ 48%).
Performance-based indicator: The number of
national and regional TV programmes remains the same or
with a little reduction (≥17).
Performance-based indicator: The number of radio
stations which are operating in the market of mass media of
Latvia remains unchanged (4 commercial radio stations, 69
programmes, 53 of which are local radio programmes and 11 -
regional radio programmes).
Performance-based indicator: Proportion of mass
media which have the same owner at national and
concurrently regional/local level remains unchanged or
reduces.38
Performance-based indicator: Proportion of mass
media owners involved in cross-media ownership remains
unchanged or reduces.39
Performance-based indicator: Number of websites
created in Latvia which may be deemed mass media and which
have been included in TOP20 according to the average
audience of one day (≥6).
Performance-based indicator: Increase in the sum
total of mandatory social insurance contributions in
professions - commentator, correspondent, editor,
editor-in-chief, reporter, journalist, television/radio
programme manager, camera operator (information provided by
the State Revenue Service).
|
|
5. Action Direction
|
5. Securitability of mass
media environment
|
|
No.
|
Measure
|
Activity
result
|
Performance-based indicator
|
Responsible institution
|
Co-responsible institutions
|
Term for
execution
(with accuracy up to six months)
|
Funding,
EUR and its sources
|
|
5.1. To improve the
environment for operation of electronic mass media of
Latvia
|
|
5.1.1.
|
To develop a proposal for a draft law - solution for the
management reform of electronic mass media (public service
and commercial) based on the international experience.
|
Conflict of interests in the management of electronic
mass media has been prevented, previous functions of the
National Electronic Mass Media Council have been clearly
distinguished: management of public service media and
regulator function of all electronic mass media.
|
Proposal for a draft law - solution for the management
reform of electronic mass media (public service and
commercial) based on the international experience.
|
NEMMC
|
MoC
|
2nd half of 2016
|
Within the framework of the allocated budget
|
|
5.1.2.
|
To enhance public service media.
|
Stable and predictable conditions for the development of
public service media, larger number of original programmes
addressed to different groups of the society, internal
diversity of public service media is ensured.
|
Increase in the public service remit against the base
funding for 20% (base funding in 2020 =
29,000,00040)
|
NEMMC
|
MoC
|
Starting from the 1st half of 2020
|
Additional funds are required, EUR
2020 and hereinafter every year -
5,800,000
|
|
5.2. To make the supervisory
system of the mass media environment of Latvia
efficient
|
|
5.2.1.
|
To increase the capacity of implementation of
supervisory functions of NEMMC (monitoring capacity).
|
NEMMC performance has been enhanced by supervising a
larger proportion of electronic mass media content, thus
also restricting the distribution of illegal content in the
mass media space of Latvia.
|
The number of hours monitored by the NEMMC with
electronic mass media registered in Latvia: 40,000 (8000
monitored hours every year)
The number of hours monitored by the NEMMC with TV
programmes produced in other countries: 10,000 (2000
monitored hours every year)
Within the framework of a year the NEMMC has carried out
examination of operation of 60% of the cable operators
which have obtained a re-transmission permits from the
NEMMC.
|
NEMMC
|
MoC
|
Starting from the 1st half of 2016
|
Within the framework of the allocated budget
2016-2018
Additional funds are required, EUR
2019 -25,00041
2020 and hereinafter every year - 25,000
|
|
5.2.2.
|
To reduce illegal distribution of electronic mass media
content.
|
Restricted illegal services in distribution of
audio-visual mass media content in the border area regions
and other territory of Latvia (they form approximately
15-20% in total of all the amount of this market).
Capacity of the State Police in combating copyright and
related right infringements has been enhanced, including
capacity for restricting the distribution of illegal
television services in the border areas and in Latvia in
general according to the funding granted.
|
Amendments to laws and regulations have been made which
are related to activities of providers of electronic
communications services, electronic communications
merchants, and electronic mass media.
New posts have been established in the Economic Crime
Enforcement Department of the Central Criminal Police
Department and regional departments of the State Police in
conformity with the funding granted.
|
MoT
|
MoI, MoC, NEMMC undertakings of the sector and
non-governmental organisations
|
Starting from the 1st half of 2017
|
Within the framework of the allocated budget in 2016
Within the framework of the allocated budget, EUR
2017 - 190,550
2018 - 172,656
2019 - 172,656
Additional funds are required, EUR
2020 and hereinafter every year -
172,65642
|
|
5.3. To achieve the conformity
of legal framework of mass media registration with the
current situation and good management practice of mass
media
|
|
5.3.1.
|
To assess the existing mass media registration
processes, if they comply with the actual situation, good
mass media management practice, and promote confidence, and
to develop proposals regarding improvements in this
field.
|
The existing mass media registration processes have been
evaluated, proposals for changes in the legal regulation
has been developed with a view to promote transparency of
the owners of mass media.
|
An informative report has been developed.
|
MoC
|
MoJ, ER
|
2nd half of 2016
|
Within the framework of the allocated budget
|
|
5.3.2.
|
To reform the Register of Mass Media Information Means,
by expanding the amount of current information available
free of charge on the website of the Enterprise Register or
open data portal of the public administration.
|
Open for the society and easily accessible current
information (except information containing personal data)
regarding mass media information means.
|
The amount of information available free of charge on
the website of the Enterprise Register or open data portal
of the public administration from the Register of Mass
Media Information Means has been expanded.
Amendments to the Law On the Enterprise Register of the
Republic of Latvia.
|
MoJ
|
ER, MoC
|
1st half of 2017
|
For the creation of a solution it is planned to attract
the funding from the European Regional Development Fund, if
the planned project conforms to the conditions for
introduction of Measure 2.2.1.2 "Digitalisation of the
Cultural Heritage" of the Specific Objective 2.2.1 "To
ensure increase in re-use of public data and efficient
interaction of the public administration and private
sector" of the Operational Programme "Growth and
Employment", and to the conditions for evaluation of
project applications. If the ERDF funding is not granted,
the relevant reform must be implemented within the scope of
another funding.".
|
|
5.4. To draft laws and
regulations so that the legal framework would conform to
the current situation and mass media needs
|
|
5.4.1.
|
To develop a legal regulation for mass media environment
- laws which would replace the Law On the Press and Other
Mass Media and the Electronic Mass Media Law.
|
Improved securitability and conformity with the current
circumstances of the normative basis governing mass
media.
|
Mass Media Law.
Electronic Mass Media Law.
Public Service Media Law.
|
MoC
|
|
1st half of 2018
|
Within the framework of the allocated budget
|
|
5.4.2.
|
To assess the protection instruments of the sources of
journalists, their international practice.
|
Protection instruments of the sources of journalists and
their international practice have been assessed, thus
analysing the possibilities for improving the protection of
the sources of journalists.
|
An informative report on protection of the sources of
journalists.
|
MoC
|
|
1st half of 2017
|
Within the framework of the allocated budget
|
|
5.4.3.
|
To assess the legal protection instruments of
journalists (and international practice) against
unjustified restriction of the activities of
journalists.
|
Legal protection of journalists has been assessed with a
view to improve it in order to promote freedom of the
press.
|
An informative report on legal protection of
journalists.
|
MoC
|
|
1st half of 2017
|
Within the framework of the allocated budget
|
|
5.5. To increase the social
security of mass media professionals
|
|
5.5.1.
|
To establish such social insurance regulation which
would be directed towards improvement of social security of
mass media professionals.
|
Social security of mass media professionals has been
improved, thus motivating to continue to work in the sector
and ensuring more equal circumstances of social security
for all mass media professionals.
|
Conceptual proposals for improving the social security
of mass media professionals.
|
MoW
|
MoC
|
1st half of 2018
|
Within the framework of the allocated budget
|
|
5.5.2.
|
To establish such allocation of public funds to system
mass media which would be directed towards improvement of
social security of mass media professionals.
|
Improved social security of mass media professionals in
publicly financed mass media projects.
|
Amendments to legal norms.
|
MoC
|
MoW
|
2nd half of 2017
|
Within the framework of the allocated budget
|
6. Assessment of
Impact on the State and Local Governments Budget
Summary regarding the State budget
funding in EUR necessary for implementation of the tasks included
in the Plan for Implementation of Mass Media Policy Guidelines of
Latvia 2016-2020.
|
Measure
sequence No.
|
Task
|
Measure
|
Code and
title of the budget programme (sub- programme)
|
Funding
planned within the medium-term budget framework law
|
Necessary
additional funding
|
Year of
implementation of the measure (if the implementation of the
measure is terminated)
|
|
2016
|
2017
|
2018
|
2019
|
in the
next time period until termination of the measure (if
implementation of the measure is terminated)
|
in 2020
and hereinafter every year (if implementation of the
measure is not terminated)
|
|
|
Total
funding for implementation of the plan
|
|
|
131,718
|
1,387,516
|
1,329,592
|
1,212,374
|
61,718
|
7,252,656
|
|
|
|
22. Ministry of Culture
|
|
|
0
|
1,065,248
|
1,025,218
|
1,014,718
|
61,718
|
7,055,000
|
|
|
|
14. Ministry of Interior
|
|
|
0
|
190,550
|
172,656
|
172,656
|
|
172,656
|
|
|
|
47. Radio and television
(NEPLP)
|
|
|
131,718
|
131,718
|
131,718
|
25,000
|
0
|
25,000
|
|
|
|
Action
direction 1
|
|
|
0
|
1,020,000
|
946,746
|
946,746
|
20,000
|
1,196,746
|
|
|
|
Task 1
|
|
|
0
|
940,000
|
886,746
|
886,746
|
|
1,136,746
|
|
|
|
|
Measure 3
|
|
0
|
940,000
|
886,746
|
886,746
|
0
|
1,136,746
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
940,000
|
886,746
|
886,746
|
0
|
1,136,746
|
|
|
1.1.3.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
940,000
|
886,746
|
886,746
|
0
|
1,136,746
|
|
|
|
Task 4
|
|
|
0
|
40,000
|
40,000
|
40,000
|
0
|
40,000
|
|
|
|
|
Measure 1
|
|
0
|
20,000
|
20,000
|
20,000
|
|
20,000
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
1.4.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
|
|
Measure 2
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
1.4.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
|
Task 5
|
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
|
|
Measure 1
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
20,000
|
20,000
|
20,000
|
0
|
20,000
|
|
|
1.5.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
20,000
|
20,000
|
20,000
|
|
20,000
|
|
|
|
Task 6
|
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
|
|
Measure 1
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
1.6.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
2017, 2020
|
|
|
Action
direction 2
|
|
|
0
|
0
|
53,254
|
53,254
|
0
|
53,254
|
|
|
|
Task 1
|
|
|
0
|
0
|
53,254
|
53,254
|
0
|
53,254
|
|
|
|
|
Measure 2
|
|
0
|
0
|
53,254
|
53,254
|
0
|
532,554
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
0
|
53,254
|
53,254
|
0
|
53,254
|
|
|
2.1.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
0
|
0
|
53,254
|
53,254
|
|
53,254
|
|
|
|
Action
direction 3
|
|
|
|
5,000
|
5,000
|
5,000
|
0
|
5,000
|
|
|
|
Task 1
|
|
|
|
5,000
|
5,000
|
5,000
|
0
|
5,000
|
|
|
|
|
Measure 3
|
|
|
5,000
|
5,000
|
5,000
|
0
|
5,000
|
|
|
|
|
22. Ministry of Culture
|
|
|
5,000
|
5,000
|
5,000
|
0
|
5,000
|
|
|
3.1.3.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
5,000
|
5,000
|
5,000
|
0
|
5,000
|
|
|
|
Action
direction 4
|
|
|
0
|
40,248
|
20,218
|
9,718
|
41,718
|
0
|
|
|
|
Task 1
|
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
|
|
Measure 1
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
20,000
|
0
|
0
|
20,000
|
0
|
|
|
4.1.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
20,000
|
|
|
20,000
|
0
|
2017, 2020
|
|
|
Task 2
|
|
|
0
|
5,775
|
2,520
|
3,020
|
2,520
|
0
|
|
|
|
|
Measure 1
|
|
0
|
1,120
|
|
0
|
0
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
1,120
|
|
0
|
0
|
0
|
|
|
4.1.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
1,120
|
|
0
|
0
|
0
|
2017
|
|
|
|
Measure 2
|
|
0
|
4,155
|
2,520
|
2,520
|
2,520
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
4,155
|
2,520
|
2,520
|
2,520
|
0
|
|
|
4.2.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
4,155
|
2,520
|
2,520
|
2,520
|
|
2020
|
|
|
|
Measure 3
|
|
0
|
500
|
0
|
500
|
0
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
500
|
0
|
500
|
0
|
0
|
|
|
4.2.3.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
500
|
|
500
|
0
|
0
|
2017, 2019
|
|
|
Task 4
|
|
|
0
|
4,100
|
15,100
|
4,100
|
4,100
|
0
|
|
|
|
|
Measure 1
|
|
0
|
0
|
11,000
|
0
|
0
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
0
|
11,000
|
0
|
0
|
0
|
|
|
4.1.4.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
|
11,000
|
|
|
|
2018
|
|
|
|
Measure 2
|
|
0
|
4,100
|
4,100
|
4,100
|
4,100
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
4,100
|
4,100
|
4,100
|
4,100
|
0
|
|
|
4.4.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
4,100
|
4,100
|
4,100
|
4,100
|
0
|
2020
|
|
|
Task 5
|
|
|
0
|
4,373
|
2,598
|
2,598
|
10,098
|
0
|
|
|
|
|
Measure 1
|
|
0
|
4,373
|
2,598
|
2,598
|
2,598
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
4,373
|
2,598
|
2,598
|
2,598
|
0
|
|
|
4.5.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
4,373
|
2,598
|
2,598
|
2,598
|
|
2020
|
|
|
|
Measure 2
|
|
0
|
0
|
0
|
0
|
7,500
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
0
|
0
|
0
|
7,500
|
0
|
|
|
4.5.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
|
|
|
7,500
|
|
2020
|
|
|
Task 6
|
|
|
0
|
0
|
0
|
0
|
5,000
|
0
|
|
|
|
|
Measure 1
|
|
0
|
0
|
0
|
0
|
5,000
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
0
|
0
|
0
|
5,000
|
0
|
|
|
4.6.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
|
|
|
5,000
|
0
|
2020
|
|
|
Task 7
|
|
|
0
|
6,000
|
0
|
0
|
0
|
0
|
|
|
|
|
Measure 1
|
|
0
|
6,000
|
0
|
0
|
0
|
0
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
6,000
|
0
|
0
|
0
|
0
|
|
|
4.7.1.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
6,000
|
|
|
|
|
2017
|
|
|
Action
direction 5
|
|
|
131,718
|
322,268
|
304,374
|
197,656
|
0
|
5,997,656
|
|
|
|
Task 1
|
|
|
0
|
0
|
0
|
0
|
0
|
5,800,000
|
|
|
|
|
Measure 2
|
|
0
|
0
|
0
|
0
|
0
|
5,800,000
|
|
|
|
|
22. Ministry of Culture
|
|
0
|
0
|
0
|
0
|
0
|
5,800,000
|
|
|
5.1.2.
|
|
|
Sub-programme 22.13.00
"Implementation of Mass Media Policy"
|
|
|
|
0
|
|
5,800,000
|
|
|
|
Task 2
|
|
|
131,718
|
322,268
|
304,374
|
197,656
|
0
|
197,656
|
|
|
|
|
Measure 1
|
|
131,718
|
131,718
|
131,718
|
25,000
|
0
|
25,000
|
|
|
|
|
47. Radio and Television
(NEPLP)
|
|
131,718
|
131,718
|
131,718
|
25,000
|
0
|
25,000
|
|
|
5.2.1.
|
|
|
Programme 01.00.00 "Sector
Management"
|
131,718
|
131,718
|
131,718
|
25,000
|
0
|
25,000
|
|
|
|
|
Measure 2
|
|
0
|
190,550
|
172,656
|
172,656
|
0
|
172,656
|
|
|
|
|
14. Ministry of Interior
|
|
|
|
172,656
|
172,656
|
0
|
172,656
|
|
|
5.2.2.
|
|
|
06.01.00 "State Police"
|
|
190,550
|
172,656
|
172,656
|
0
|
172,656
|
|
1 Taking into account general development
tendencies of mass media, inter alia printed press, which are
explained in more detail in Annex to the Guidelines, the
objective is to preserve the current number although small
reduction is possible.
2 See previous comment.
3 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the study implemented in 2017.
4 approximately EUR 20,000-30,000 planned for one
project on average.
5 Mass Media Support Programmes - categories in a
newly-established project funding distribution system for the
creation of non-commercial, publicly significant content in mass
media. One of the versions is to divide programmes according to
genres of journalism - mass media criticism, analytical
journalism and other programmes.
6 It is intended in a separate policy planning
document.
7 Funding will be granted according to project
tender procedures.
8 The planned amendments do not provide for
repealing of Section of the Law On Local Governments regarding
the duty of local governments to inform the society, but for
improving and adjusting it.
9 Approximately EUR 10,000 planned for one project
on average.
10 Funding will be granted according to project
tender procedures.
11 Approximately EUR 10,000 planned for one project
on average.
12 Funding will be granted according to project
tender procedures.
13 Approximately EUR 10,000 planned for one project
on average.
14 Funding will be granted according to project
tender procedures.
15 Funding is intended for performance of service -
research regarding mass media diversity in Latvia: 1) value added
tax: EUR 4,200; 2) research work: 2.1. analysis of statistical
data and information: EUR 1,100, 2.2. creation and preparation of
representative survey questionnaire: EUR 900, 2.3. performance of
survey of Latvian society: EUR 9,300, 2.4. analysis and
interpretation of the survey results: EUR 4,000. 2.5. provision
of analytical report: EUR 500.
16 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the implemented study in 2017.
17 See previous comment.
18 See Reference 18
19 Expenses are comprised as follows within one
year: 1) remuneration EUR 33,262 for ombudsman which comprises
monthly salary of the ombudsman, mandatory State social insurance
contributions of the employer, benefits and other payments; 2)
remuneration EUR 19,200 for participation in meetings of the
ombudsman for eight members of the ombudsman who represent the
media sector twice a month; 3) administrative expenses EUR 792
for administration of the mass media ombudsman programme within
the framework of the media support fund.
20 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the study implemented in 2017.
21 See previous comment.
22 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the study implemented in 2017.
23 See previous comment.
24 Amount includes: Catering services - 2x coffee
break for 60 persons - EUR 1,000; rent of premises for the event
( for 5 hours) - EUR 950; expenses for office supplies and
materials for seminar - EUR 600; remuneration for discussion
manager and lecturers - EUR 2,000; additional necessary
expenses for organising the event - EUR 450.
25 Such number of organisations the journalists of
which will be trained, is planned, taking into account that the
project activity 3.2.2 of the Plan provides for implementation of
an international co-operation programme for further education and
improvement of qualification of journalists in co-operation with
NGOs and mass media organisations. Thus within five years, as a
result of successful implementation of the activity, the number
of trained journalists of both, Latvia and other countries, is
planned in several hundreds.
The information compiled by the Bibliography Institute of the
National Library of Latvia indicates that in 2014 periodicals
were represented by 318 titles of magazines, bulletins, articles
and 254 titles of newspapers. See: Bibliography Institute of the
National Library of Latvia. (2015). Statistics of Latvian
Publishing 2014: Compilation of Statistical Materials. Riga.
http://dom.lndb.lv/data/obj/file/267047.pdf p. 4.
The more journalists are educated by several organisations,
the greater possibility to create a responsible, qualitative,
reliable mass media environment not only in Latvia, but also in
the Baltic region in general.
26 Such number of organisations the journalists of
which will be trained, is planned, taking into account that the
project activity 3.2.2 of the Plan provides for implementation of
an international co-operation programme for further education and
improvement of qualification of journalists in co-operation with
NGOs and mass media organisations. Thus within five years, as a
result of successful implementation of the activity, the number
of trained journalists of both, Latvia and other countries, is
planned in several hundreds.
The information compiled by the Bibliography Institute of the
National Library of Latvia indicates that in 2014 periodicals
were represented by 318 titles of magazines, bulletins, articles
and 254 titles of newspapers. See: Bibliography Institute of the
National Library of Latvia. (2015). Statistics of Latvian
Publishing 2014: Compilation of Statistical Materials. Riga.
http://dom.lndb.lv/data/obj/file/267047.pdf p. 4.
The more journalists are educated by several organisations,
the greater possibility to create a responsible, qualitative,
reliable mass media environment not only in Latvia, but also in
the Baltic region in general.
27 Funding is intended for the performance of
service - research regarding media literacy in the society: 1)
value added tax: EUR 4,200; 2) analysis of statistical data and
information: EUR; 3) establishment and preparation of a
representative questionnaire in order to find out the level of
media literacy in the society of Latvia: EUR 900; 4) carrying out
a research on the level of media literacy in the society of
Latvia: EUR 9,300; 5) analysis and interpretation of the survey
results: EUR 4,000; 6) drawing up of an analytical report: EUR
500.
28 Supplementing of the information literacy
programme with a section on media literacy, development of a
methodological study material.
29 There is a very high proportion of Internet use
in libraries or other public places in Latvia compared to
children in other places of Europe (46% in Latvia and 12%
children in the rest of all Europe). See more at: Brikse, Inta
and Spurava, Guna. (2014). Kids online - safety and risks:
Full findings from children survey of 9- to 16-year-olds in
Latvia. Faculty of Social Sciences, University of Latvia,
Riga, Latvia. P. 13. Available at:
http://eprints.lse.ac.uk/60574/
30 Preparation of a training course (1 year),
adaptation, organising and management (all years).
31 Preparation, organising and management of a
training seminar
32 Funding necessary for the service - development
of audio-visual teaching aid (content, video and audio solutions
included).
33 Funding will be granted according to the project
tender procedures.
34 Training of teachers for teaching media literacy
in educational institutions could take place within the framework
of improvement of professional competence of general education
and vocational education teachers in programme A in any of the
modules: teacher's experience module, education content and
didactics module, teacher's experience module. The selection of
the most appropriate module will be made in accordance with
recommendations of experts of the education sector in the course
of implementation of the Guidelines. In conformity with Cabinet
Regulation No. 662 of 28 October 2014, Regulations Regarding
Education and Professional Qualification Necessary for Teachers
and Procedures for Improving Professional Competence of Teachers,
programme A includes one or several modules (relatively
independent problem-oriented, cross-disciplinary part of
professional improvement of teachers in the amount of at least
six hours which determines the strategic objectives of the
relative competences and expected results for management of the
scientifically substantiated pedagogical process). It is intended
for specific target audience for improvement of professional
competences. See: Cabinet (28 October 2014). Regulations
Regarding Education and Professional Qualification Necessary for
Teachers and Procedures for Improving Professional Competence of
Teachers. Likumi.lv. See: 15.02.2016.
http://likumi.lv/ta/id/269965-noteikumi-par-pedagogiem-nepieciesamo-izglitibu-un-profesionalo-kvalifikaciju-un-pedagogu-profesionalas-kompetences-pilnveides
35 Preparation of a training course (1 year),
adaptation, organising and management (all years).
36 Amount includes: Catering services - 2x coffee
breaks and dinner for 70 persons - EUR 1800; rent of premises
(with the possibility to ensure recording and live broadcast) (
for 7 hours) - EUR 1500; expenses for office supplies and
materials for seminar - EUR 850; remuneration for discussion
managers and lecturers - EUR 3000; additional necessary
expenses for organising the event - EUR 350.
37 Translation and layout design.
38 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the study implemented in 2017.
39 Study on internal and external diversity of mass
media in Latvia with quantitative and qualitative methods in 2017
and identical study in 2020. Results of the study in relation to
which comparison may be performed in 2020 will be known only
after the study implemented in 2017.
40 Calculation of the base funding: EUR 210,000,000
+ EUR 4,000,000 (compensation to the public service media for
gradually leaving the commercial advertising market in 2018) +
EUR 8,000,000 (full compensation for completely leaving the
commercial advertising market by public service media in 2019 ) =
EUR 29,000,000.
41 25,000 EUR - technological solution of
supervision on the cloud computing solution.
42 Detailed explanation of expenses by items is
available in the new policy initiative document of the Ministry
of Interior "Improvement of Supervision of the Television Service
Providers in the Internet" (New policy initiative code:
14_27_P).
Minister for Culture Dace Melbārde
Translation © 2017 Valsts valodas centrs (State
Language Centre)
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